I help Asian founders and Asian-led companies succeed in the UK market and help UK brands connect credibly with Chinese and Hong Kong audiences by fixing the one thing that quietly makes or breaks growth: how you’re positioned, understood, and trusted across cultures.
I’ve led marketing strategy for global brands including HSBC, FedEx, and Foodpanda, working across the UK, Hong Kong, and China. My work sits at the intersection of brand positioning, cultural insight, and mindset reframes because strong brands don’t just look good, they make sense to the people they’re trying to reach.